Privacy Policy

Simply Bhutan is the controller of your personal data.

Our contact details are:

Simply Bhutan
P.O Box 489, Thimphu 11001, Bhutan
bhutan@simplybhutan.com

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us using the details above.

We may collect, use and store the following categories of personal data:

• Identity data, such as your name
• Contact data, such as your email address, telephone number and country of residence
• Enquiry data, such as the contents of messages you send us through forms, email or WhatsApp
• Booking data, such as travel dates, group size, travel preferences and itinerary details
• Payment data, where relevant, such as billing details and payment status (we do not store full card details unless expressly stated)
• Marketing data, such as your preferences for receiving marketing from us
• Technical data, such as IP address, browser type, device information, and website usage data
• Cookie data, where cookies or similar technologies are used on our website

Where relevant to a trip or booking, you may also choose to provide information about dietary requirements, accessibility needs or health-related matters. We will only process this where necessary and appropriate for your travel arrangements.

We collect personal data:

• directly from you when you fill in forms, request information, subscribe to our newsletter, or contact us
• when you make or discuss a booking with us
• automatically when you use our website, through cookies and analytics tools; and
• occasionally from trusted partners or service providers involved in delivering your trip or responding to your enquiry

We may use your personal data to:

• respond to enquiries and provide travel information
• prepare quotations, itineraries and proposals
• manage bookings and customer support
• communicate with you about your trip
• process payments and maintain business records
• improve our website, services and customer experience
• send newsletters or marketing communications where permitted by law
• comply with legal, regulatory, accounting or insurance requirements
• protect our business, website and users from fraud, misuse or security issues

Where our processing is subject to UK data protection law, we rely on one or more of the following lawful bases:

• Contract – where we need to process your personal data to take steps at your request before entering into a contract, or to perform a contract with you
• Legitimate interests – where we use your personal data for our legitimate business interests, provided your rights and freedoms do not override those interests
• Consent – where you have given us clear permission, for example to receive marketing emails
• Legal obligation – where we need to use your data to comply with the law

If we rely on consent, you may withdraw it at any time.

If you opt in, we may send you updates, newsletters, offers or travel inspiration by email.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any marketing email, or by contacting us at bhutan@simplybhutan.com.

We will not send you marketing where we are not allowed to do so by applicable law.

We may share your personal data with trusted third parties where necessary, including:

• website hosting providers (including Vercel)
• email and newsletter providers (including MailerLite, who store subscriber email addresses on our behalf)
• enquiry management tools (including Airtable, where we store travel enquiry data submitted through our website)
• payment providers
• analytics and website support providers
• hotels, guides, transport providers and other travel partners
• professional advisers such as accountants, insurers or legal advisers
• regulators, authorities or law enforcement where required

We require service providers to respect the security of your personal data and to process it only on our instructions where appropriate.

Some of our suppliers or partners may be located outside the UK. Where your personal data is transferred internationally, we take appropriate steps to ensure it is protected in line with applicable data protection law.

We keep personal data only for as long as reasonably necessary for the purposes for which it was collected, including to satisfy legal, accounting, regulatory, tax, insurance and reporting requirements.

As a general guide:

• enquiry data: 12–24 months
• booking and transaction records: 6–7 years
• marketing records: until you unsubscribe or we decide they are no longer needed
• technical and analytics data: in line with our cookie settings and provider retention periods

We may retain data for longer where required by law or where necessary to resolve disputes or enforce our agreements.

Subject to applicable law, you may have the right to:

• request access to your personal data
• request correction of inaccurate personal data
• request erasure of your personal data
• request restriction of processing
• object to processing
• request transfer of your personal data
• withdraw consent at any time, where we rely on consent

To exercise any of these rights, please contact us at bhutan@simplybhutan.com.

Our website may use cookies and similar technologies to:

• make the website work properly
• remember your preferences
• understand website traffic and usage
• improve performance and user experience
• support marketing or analytics, where applicable

Where required by law, we will ask for your consent before using non-essential cookies. You can manage cookie preferences through our cookie banner or your browser settings.

Our website may contain links to third-party websites. If you follow a link to another website, that website will have its own privacy policy and we are not responsible for its practices.

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, misuse or disclosure.

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the "Last updated" date will be revised.

If you have any questions or concerns about this Privacy Policy or our handling of your personal data, please contact us at:

Simply Bhutan
P.O Box 489, Thimphu 11001, Bhutan
bhutan@simplybhutan.com

If you are located in the United Kingdom, or where our processing is subject to UK data protection law, you also have the right to complain to the UK Information Commissioner's Office (ICO). You may also have the right to raise concerns with another competent regulator or authority under applicable local law.